Bespoken Spirits Organic Social Design & Creative Strategy
Bespoken Spirits, a spirits technology company that uses machine learning and AI to rapidly mature spirits, chose Highwire as their social media agency. As lead designer and creative copywriter on the account, I helped craft a social media channel strategy that helped Bespoken expand upon its original B2B focus and engage a new consumer audience.
With our limited budget, I organized a photoshoot, facilitated a user generated content campaign and provided creative direction and shot lists. For more specific content, I used bottle art renders to produce Photoshop compositions.
Within a year, we transformed their Instagram feed, saw a 187+% increase in followers and experimented with a number of creative content types.
Derek Jeter Partnership
Most recently, my team was tasked with promoting their investor, Derek Jeter’s induction to the Major League Baseball Hall of Fame. As the account lead social designer, I created an Instagram Reel, congratulating Derek on his accomplishment and sharing a baseball-themed cocktail recipe. The reel was Bespoken’s highest performing post thus far, generating 91 engagements and 5,200 views.
Creative copywriting
In addition to helping set Bespoken’s visual direction, I also set their written tone through witty, focused social copy writing designed to capture our audience’s attention mid-scroll.
