Bread Social Design & Motion Project
Recently rebranded Bread Financial came to Highwire with the task of developing a content and social media playbook, as well as the development and management of their social media content on an ongoing basis.
My initial responsibility on the account was motion graphic production — and in our time working together I’ve been able to produce over 20 compelling social animations that drove significant engagement.
Bread Motion Project
As time progressed and we proved our advanced design capabilities as a team, I was given the opportunity to lead the Bread Motion Project — an editorial and design collaboration with the goal of producing easily editable .mogrt files that would allow non-designers to create animated explainer videos with ease.
The process required us to be extremely collaborative with the client team, as we were essentially developing their motion standards as we worked.
I developed compositions, animated those compositions and converted the After Effects files to .mogrt files to be used in Adobe Premiere. After six months of work, our team successfully developed a library of .mogrt files, introduced a net new type of creative project that can now be sold to other clients and exceeded Bread Financial’s expectations. This was, by far, my favorite project yet in my career — it was ambitious, challenging and rewarding.